Ruby is one of the most coveted of gems. The name is derived from the Latin word ruber, meaning “red” - the color of love and passion. Few things catch the eye like the ruby birthstone. The finest color of the birthstone for July is a deep red with a hint of purple, called “pigeon’s blood” in the trade. A variety of the mineral corundum, ruby gets its color from trace amounts of the element chromium. The more chromium, the stronger the red. Here’s what you need to know about this beautiful July birthstone so you can better choose one for yourself or a loved one who was born in the month of July.